Bob Kresser – CEO
Prior to launching K2 Communications nearly 15 years ago, Bob Kresser was agency principal of one of the West Coast’s largest independent ad agencies, Kresser/Craig. He sold the agency to produce high quality television programming, and eventually brought this quality to the huge screen. It is with this background he introduced the first independent integrated production, distribution and marketing – one stop shop – for Giant Screen films. Bob is now CEO of K2 Communications, which operates as an IMAX® format film studio, handling funding, production oversight, distribution and marketing for IMAX® format theatrical releases, as well as an extensive list of ancillary media. K2 created the launch advertising and promotion for the first day-and-date national release for an IMAX® format film after securing a $6 million sponsor for Everest (Polartec), which became one of the 3 top grossing large format films of all time. Under Bob’s leadership, K2 pioneered what is now called branded entertainment in both television (The Best of California, Self Made in California) and IMAX format films (Adventures in Wild California, Fighter Pilot: Operation Red Flag, The Ultimate Wave Tahiti, Legends of Flight – June, 2010, and Rescue – Feb, 2011). Bob was also one of the first to see the future of television shifting to Video on Demand, leading to the formation of K2 Studios (Havoc TV).
Mark Kresser – President
Mark has over fifteen years experience in the entertainment and new media businesses, with roles that have encompassed all aspects of project development, implementation and oversight. In his current role as President of K2, Mark continues to wear many hats. In addition to helping guide the strategic direction of the company, including which new film projects K2 develops, Mark oversees all of K2’s theatrical and non-theatrical distribution efforts. Mark has spearheaded the theatrical and subsequent non-theatrical launches of all of K2’s new releases over the past 11 years, including Fighter Pilot, The Ultimate Wave Tahiti, Legends of Flight, Rescue, Space Junk, and Journey to Space. During his time, Mark has expanded K2’s theatrical distribution beyond IMAX theaters to include digital 3D and 4D theaters, “attraction theaters,” and digital “full dome” planetariums. In 2004, Mark also led K2’s pioneering effort to broaden the distribution of IMAX-format films to non-theatrical media, starting with High Definition and Standard Definition television, and growing to include hotels, airlines, broadband sites and more. After starting with HD and SD, K2 has continued to be a leader as new TV markets developed, including 3D TV, and now 4K “UHD TV.” In addition to distributing its own films, under Mark’s supervision K2 has acquired a library of more than 75 IMAX-format films from more than 25 independent producers. Previously, Mark helped launch, and later served as publisher and editor of the leading consumer resource for the IMAX® format film business, BigMovieZone.com, and went on to perform the same role for TBOC.tv, the companion web site for K2’s TV show, The Best of California. In addition to Executive Producer duties on some of K2’s films such as The Ultimate Wave Tahiti, Mark now also serves as Producer for films produced by K2 Communications’ new production company, K2 Films, including Journey to Space (2015), and Carrier (in production, 2016 release).
Ed Capelle – Senior VP of Distribution
Ed has more than 25 years combined experienced in the entertainment and large-format (LF) film industries. Ed is responsible for managing K2’s worldwide distribution. Prior to joining K2, Ed was President and CEO of a consulting firm that provides strategic planning, and operational services to the LF theater, film production and distribution industries.
He also served as a chief executive of National Wildlife Federation’s (NWF) LF Distribution division. There he was responsible for co-producing and distributing NWF’s LF library. Bears and India – Kingdom of the Tiger are among the films he produced for NWF.
As President of Film and Distribution for Destination Cinema, a Utah-based company, Ed was responsible for production and distribution of the company’s LF films. He raised approximately $6.5 million in film funding for two projects. He co-produced Mysteries of Egypt, one of the LF industry’s most successful films. Total box office gross has exceeded $120 million. In addition, he was also actively involved in the company’s theater business with site selection, operations and marketing.
Prior to Destination Cinema, Ed also Director of the California Science Center’s IMAX theater. During his tenure there, he improved financial results from a loss to a 30% ROI within 18 months. Ed graduated from California State University, Los Angeles with a Bachelor of Science degree in Business Administration.
Rob Lusk – Director of Strategic Partnerships
Robbie joined K2 full time in early 2015 and now works at the forefront of sponsor client relations and other strategic partnerships for K2’s films. He enjoys being at the intersection of business and creative development for each project, learning as much as he can about each film topic. He has expertise in research and digital marketing. Robbie earned his bachelor’s degree in Business Administration at the University of Utah.
Matthew Palanca – Lead Designer/ Editor
Hailing from the University of California, Santa Barbara, Matthew heads the management and design of marketing and educational materials for K2’s entire library of films. His skills also lend themselves to K2’s sister company Havoc TV, where he works with the creative team as an editor, editing various short form original content including interviews with artists and athletes in the action sports world.
Paula Tagle – Manager, Film Distribution, Digital & Online Media
With over fourteen years experience in the film and new media industries, Paula manages K2’s film distribution arm for both theatrical and non-theatrical outlets. She heads coordination among producers, film laboratories, vendors, theaters, and ancillary outlets. In addition to overseeing distribution, she currently manages daily operations for K2 including the implementation and management of new systems such as database software, print and digital media inventory, digital delivery systems, and online tools. Paula also supervises K2’s web presence through development, launch, and operations. She earned her bachelor’s degree in English from the University of Southern California.
Nancy Drinker – Manager of Operations
Nancy’s 20 years of experience in operations and general management have prepared her well for her role at K2, where she runs the day-to-day operations of K2, and its sister company, Havoc TV. This includes office management responsibilities, as well as vendor relations, insurance policies and personnel issues. She also handles contract development, film performance reporting, accounts receivable and works closely with company’s controller to manage cash flow. In her free time, Nancy loves to hike, read and entertain friends and family.
Dayna Braun – Controller
Dayna is in charge of all financial duties for K2 and its film productions. She manages cashflow, financial reporting, and producer distributions as well as payroll and accounts payable. Dayna, a licensed CPA, joined K2 in 2015 with over 8 years of accounting experience. She gained the majority of her experience working in the entertainment industry at The Tennis Channel and CBS Films after beginning her career working for public accounting firm KPMG, LLP in their audit division. Dayna earned her bachelor’s degree in Business Economics from the University of California, Santa Barbara. Dayna lives in Hermosa Beach with her husband and enjoys going to the beach, cooking, and watching sports.